iDC was approached to refresh an identity for Bondeye, a leading optical supplies company to the trade industry. They wanted to refresh their current logo with specific attention in making it more legible and approachable, whilst still retaining the established corporate colours. See below pics of the new identity and it's application to stationary as well as their lens cleaner product labels, which we also designed!
We had some excellent feedback from Bondeye's Managing Director, Louise Keeney.
"iDC responded to our brief superbly, they really listened to our needs and have produced a very well executed identity that we are very happy with. Not only does our new identity look great on our stationary and printed items but it performs extremely well when it is reproduced on our many branded products, overcoming problems we had with our old logo. The Bondeye team in particular are especially pleased with our new business cards which now feature photos of them and is a real talking point with our clients."
A job well done we think! We are also currently developing a new e-commerce site for Bondeye, featuring online ordering, tracking and a bespoke CMS platform to allow new products to be added to the online catalogue in-house. Watch this space when it goes live!!
